Athletic Ridge
Problem Statement: Athletic Ridge lacks a distinct and cohesive brand identity, making it difficult to stand out in a competitive athletic wear market. Without consistent visual elements and clear brand messaging, it risks being overlooked by its target audience. A strategic design system is needed to establish brand recognition and elevate customer engagement.
Project Overview: Develop a logo, book, and hang tags to help advertise the athletic clothing brand, Athletic Ridge. This project focuses on building a strong visual identity for Athletic Ridge, an athletic clothing brand that blends performance with modern style. Together, these elements will create a unified brand presence, enhance product appeal, and support effective marketing across various platforms
Built for the great outdoors
Logo Process
First Logo Draft
Second Logo Draft
Finalized Logo
Brand Identity
Logo
Typography
Color Profile
Book Design
This book showcases Athletic Ridge’s signature jacket as a key product highlight, illustrating the versatile application of the company’s logo across various brand touchpoints. From the hang tag and zipper pull to the inner tag, each placement reflects a strategic approach to cohesive branding and reinforces the brand’s attention to detail.
